Tara Riley

As the President of Fresh Coat, Tara brings over 30 years of executive management and operations experience in franchising, most recently serving as a Vice President in the Comfort Keeper’s senior care brand. Tara also has experience working within global franchise icons such as McDonald’s, as well as in much younger high-growth brands, leading teams in a variety of business models including home improvement and remodeling. This, along with her first-hand experience as a business owner, helps Tara understand the unique challenges and fears new business owners face and has resulted in a passion for helping franchisees push through to success. Today, Tara leverages her background to help lead Fresh Coat on a continued path of growth as it aims to become the largest painting brand in the world.

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