Helping Franchise Buyers Find the
Business of Their Dreams

Strategic Franchising is the premier franchise development company representing over 650 franchisees across its five brands that offer aspiring entrepreneurs the chance to start a business in some of the hottest industries.

    Click on a brand for more information

    Franchise Owners Who Have Jumped Into Franchising

    • Serving Those That You Lead

      Jeff Roberts, The Growth Coach

      Jeff found a way for his passion for service and helping others to become his career, with his The Growth Coach business. The Growth Coach allows Jeff to teach other new owners, in turn, how to serve and support others.

    • Roadmapping for Growing Business People

      Steve Larson, The Growth Coach, Sioux Falls, ND

      Whatever their role and mission, Steve helps find the tailor-maid process for his clients to follow their passions both professionally and personally. The Growth Coach has become an outlet for Steve to expand on his talents and uniquely connect with other business owners in the industry.

    • We Knew We’d Be Successful

      Tim & Kay Diemont, TruBlue of Yorktown

      From day 1, the Diemonts have known they would be successful. The brand and level of corporate support allowed them to walk away from training with confidence.

    • How TruBlue Has Helped These Franchise Owners Succeed

      Franchise Owners, TruBlue

      Experienced and passionate in the work but new to business ownership? These franchise owners have grown under the assistance and support of their brand to guide their common passions for the customer.

    • The Support Is Everything

      Jennifer Burgh, Fresh Coat

      Fresh Coat supports its franchisees, whether they are new business owners or years into the industry. Proud of the work they do, Jennifer recommends this business model for a successful new step into business ownership.

    • Impacting Others and Bringing Value Back To The Industry

      Brian Santos, Fresh Coat

      Brian’s mission with his Fresh Coat business is to invest in the industry and help continue to educate others on the brand and give others the same future, impacting the lives of those around him.

    • Owning A Business To Be Excited About

      Shannon Weel, Pet Wants, Lake Forest, CA

      Business ownership that lends to the passion for the health of animals was exactly what Shannon was looking for, and has since felt the reward for joining a brand that provides a blueprint towards success with other passionate franchise owners in her corner.

    • Falling In Love With The Job

      Sherri Gilette, Caring Transitions

      From the influence of a greater generation, to passion for the clientele, the Caring Transitions mission drove Sheri to start her business ownership journey, growing and evolving as an employer with a team of like minded individuals.

    • Solving Problems With A Solution-Based Business

      Susie Rowan, Caring Transitions, Inland Empire – Foothills, CA

      Always looking to stay current with new improvements, maintain strong franchise owner relationships, and solve problems along the way, Caring Transitions has proven all of the qualities that Susie needed to become a successful owner.

    • The Training Process Was Awesome

      Shannon Weel, Pet Wants, Lake Forest, CA

      If other business owners have proven their successes in the brand, why couldn’t you? Weel utilized previous track records of successful business owners within the Pet Wants franchise to motivate and guide her business ownership to successfully operate in OC South.

    • Sold On The Pet Wants Food

      Dennis & Holly Ensor, Pet Wants, Springfield, MO

      The Ensor’s primary attraction to Pet Wants was the low entry fee to dive into business ownership. Low costs for new business owners is a major plus when it comes to planning and investing, and something worthwhile for these current owners.

    • I Love Pets!

      Othman Fadeel, Pet Wants

      The Pet Wants brand was the only franchising opportunity to offer something unique to its clientele, and for business owners not looking to open just another PetSmart. Fadeel’s passion for the animals and providing select product for animal owners is what brought him to Pet Wants – and he’s never looked back.

    Why Franchising

    Franchising is the safest, shortest path toward fulfilling the dream of business ownership. For those who are ready to take the next step and gain control of their future, the franchising route is one of the most time-honored and reliable paths to successful business ownership. Infrastructure. Support. Brand recognition. Building a business from scratch is risky and takes years to get off the ground. Franchising allows owners to hit the ground running with a business that has already proven viable, often in a matter of months.

    The Services Industry

    The services industry is set to dominate the economy following the COVID-19 pandemic, with people increasingly moving away from brick-and-mortar retail shopping.

    Whether in good times or bad, people always have to take care of their homes, aging parents, settling up estates, caring for their pets, and their small businesses. Those services are always in demand.

    Strategic Franchising Systems aims to provide an elevated experience for their customers across an array of sectors within the recession-resistant service industry, whether that be home services, pet services, professional services or senior related services.

    5 Reasons to Become A Franchisee


    Go into business for yourself, not by yourself


    Leverage the backing of turn-key systems, processes and brand recognition


    Tap into a network of fellow entrepreneurs and like-minded peers


    Scale the business at your own pace and set your own rules


    Feel confident that your success is truly yours

    Why Strategic Franchising Systems

    Strategic Franchising Systems has been creating and providing affordable franchise business models to help people achieve their dreams for over 30 years. Many factors have led to the company’s success and the success of its hundreds of franchise owners, and there are also a few signature differentiators that franchisees particularly love.


    Each of the five concepts under the Strategic Franchising Systems umbrella starts off home-based, which allows owners to keep start-up costs significantly lower than those of competitors. We’ve also worked to keep the ongoing costs of maintaining and running the business down, with minimal staffing requirements, simplified operations and quick ramp-up times.

    Unmatched Training and Support

    All new franchise owners are prepared and trained with what it takes to be a successful entrepreneur, including access to our “Strategic Start Program” business coaching, recruiting, proven marketing programs and trade secrets for each of the five franchise systems.

    That is why Strategic Franchising Systems’ brands require no previous experience.

    The Winner’s Circle

    Our innovative Winner’s Circle Program is a unique program shared by all Strategic Franchising Systems brands that over time reimburses franchise owners for their entire franchise fee as they achieve certain milestones. Our brands stand behind their owners and successful business models.

    Making a Difference in Your Community

    We believe creating success isn’t just about making money. It’s about making a difference in your community and doing something that you love every day.

    Franchisees can be confident they are investing in a brand that will positively impact the community, whether it be through creating jobs, giving back, service work or partnerships with community organizations.


    Our Brands

    Caring Transitions

    Not a moving company, and not an estate sales company, Caring Transitions is focused on just that: Transitions. By recreating the home environment for a seamless transition in senior living, the brand fills a specific gap in an otherwise crowded industry. Armed with empathy for the clientele and experience in the unique needs of the projects at hand, franchise owners are a part of a very niche opportunity with the benefits of franchising within Strategic Franchising. Founded in 2006, the brand now celebrates over 250 locations made up of passionate, caring professionals, with start up costs range from $58,912 $82,712. Franchisees have the opportunity to earn back their $44,900 franchise fee through its Winner’s Circle program by hitting a variety of key benchmarks.


    TruBlue Total House Care provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed. The brand offers opportunity for business ownership to entrepreneurs looking to service the fast growing senior population and the demand for home services. The brand is a niche segment of a high-demand (and growing) home service industry while providing its owners robust internal support infrastructure. The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400.

    Fresh Coat

    Fresh Coat Painters, the residential and commercial painting franchise under the Strategic Franchising Systems umbrella, offers a low-cost, high-margin business model that gives entrepreneurs from all walks of life the chance to become successful business owners in the communities they serve. Since starting in 2004, Fresh Coat has expanded to over 170 franchise locations nationwide. Thanks to its unparalleled professionalism and affordable business model, it has become one of the leading concepts in the booming residential and commercial painting segment. With continued year-over-year growth, Fresh Coat is well on its way to achieving its overall goal of becoming a truly iconic painting brand. Entrepreneurs enjoy a low investment opportunity ranging from $53,945 to $76,845, including the $44,900 franchise fee

    Pet Wants

    Pet Wants is a pet health and wellness company that strives to improve the nutrition, health, vitality, and well-being of pets. Founded in 2010, the brand’s specially crafted, private-label pet food formulas are made in small batches with fresh, natural ingredients enhanced with vitamins and minerals for a complete and balanced diet in every bowl, all made in the USA. Pet Wants has set a new standard in what you should expect in your pet food and has created the ultimate convenience with free, personal delivery through their 90+ locations across the United States. The total investment estimate to begin operations on a new Pet Wants franchise ranges from $131,500 to $202,000 including a franchise fee of 42,500 that can be earned back in the Winner’s Circle Program.

    The Growth Coach

    The Growth Coach was founded in 2003 and is the only pure business and sales coaching franchise aimed at driving success while balancing the lives of small business owners, managers, salespeople, self-employed professionals and executives across a wide spectrum of businesses and industries. The Growth Coach specializes in group workshops and individual coaching with the goal of helping clients gain greater focus and leverage to work less, earn more and enjoy more fulfilling lives. The Growth Coach is active in more than 100 markets and growing, with total investment ranging from $42,000 to $63,900, one of the lowest in the executive coaching segment. This also includes a franchise fee of $27,900.

    Investment Ranges

    All five of our brands allow franchisees to fill a much-needed demand in their
    community with the backing of a proven and low-cost business model.

    The Total Investment Required To Start A Caring Transitions Business Ranges From

    $58,912 to $82,712

    Including A Franchise Fee Of $44,900.

    Certain Caring Transitions Franchise Owners Open For One Or More Years Saw An Average Gross Revenue Of


    Between January 1, 2021 Through December 31, 2021.

    The Total Investment Required To Start A TruBlue Business Ranges From

    $65,050 to $91,400

    Including A Franchise Fee Of $44,900.

    Certain TruBlue Franchise Owners Open For One Or More Years Saw An Average Gross Revenue Of


    Between January 1, 2021 Through December 31, 2021.

    The Total Investment Required To Start A Fresh Coat Business Ranges From

    $53,850 to $76,750

    Including A Franchise Fee Of $44,900.

    Certain Fresh Coats Franchise Owners Open For One Or More Years Saw An Average Gross Revenue Of


    Between January 1, 2021 Through December 31, 2021.

    The Total Investment Required To Start A Pet Wants Business Ranges From

    $131,350 to $202,000

    Including A Franchise Fee Of $42,500.

    Certain Pet Wants Franchise Owners Open For One Or More Years Saw An Average Gross Revenue Of


    Between January 1, 2021 Through December 31, 2021.

    The Total Investment Required To Start A The Growth Coach Business Ranges From

    $42,000 to $63,900

    Including A Franchise Fee Of $27,900.

    Certain Caring Transitions Franchise Owners Open For One Or More Years Saw An Average Gross Revenue Of


    Between January 1, 2021 Through December 31, 2021.

    This website is not an offering. An offering can only be made by a prospectus first filed according to state law and which complies with the FTC rule.

    Franchise Opportunity Research Bring Excitement and Passion — Interview with Chris Seman, President of Strategic Franchising


    Strategic Franchising Wraps Up Q3 with 33 New Signings; Targeting 150 New Territories Awarded in Total by Year’s End


    How Strategic Franchising Is Helping Ordinary Folks Live Extraordinary Lives as Business Owners


    Executive Q&A: Strategic Franchising Systems President Chris Seman 1851 Franchise: Can you tell us about the history of the company?


    How Strategic Franchising Continues to See Growth Across Portfolio in 2022


    Strategic Franchising Experiences 60 Signings, 50 Openings in First Half of 2022, Eyes Opening 200 Units by Year’s End


    The Unmatched Support that Strategic Franchising Systems Offers Franchisees


    Meet Strategic Franchising’s Winner’s Circle; The First Program of Its Kind


    How to Open a Strategic Franchising Systems Franchise


    Why Strategic Franchising Systems Sees the Service Sector as the Leading Franchise Sector for 2022


    How to Win as a Strategic Franchising Systems Franchisee


    This information is not intended as an offer to sell or the solicitation of an offer to buy, a franchise. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin, If you are a resident of or want to location a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements and disclosure requirements in your state. Franchise offerings may be made only through delivery of a Franchise Disclosure Document.