Why These Franchisees Bought Into TruBlue

TruBlue Helps Franchise Owners Succeed
Finding A Community Need Meant Starting A Business
The Corporate Support Means Everything
    TruBlue Helps Franchise Owners Succeed
    Finding A Community Need Meant Starting A Business
    The Corporate Support Means Everything

TruBlue Helps Franchise Owners Succeed

TruBlue Franchise Owners, USA

Experienced and passionate in the work but new to business ownership? These franchise owners have grown under the assistance and support from the TruBlue team to guide their common passions to help clients in their communities. From responsiveness and coordination, to sharing a common goal for success, TruBlue has helped these owners every step of the way. Every business owner has a different journey, and the brand’s support allows each and every franchisee to navigate their unique hurdles and quickly get to operating their businesses efficiently.

Finding A Community Need Meant Starting A Business

Carmen Hendricks, Vienna, VA

TruBlue can give customers more of their time back, and Carmen Hendricks’s personal experiences in fighting for efficient in-home services and maintenance for seniors drove her to find a business that can continually return that favor in a fast-growing industry. Nothing drives an entrepreneur to their business calling than personal experience that has exposed a need in their community, and lead them to provide these services back to their community in turn. When there’s an unmet need in your community, why not answer the calling?

The Corporate Support Means Everything

Tim & Kay Diemont, Yorktown, VA

From Day 1, Tim and Kay Diemont had known they would be successful. The brand and level of corporate support along the way allowed them to walk away from training with confidence to start their business. New business owners have a lot of work to complete to get their first business open. Especially those new to entrepreneurship, the tasks can be daunting and without proper training and support, the questions may continue to stack up. But for those who choose TruBlue for their franchising endeavors, the continued support alleviates these stressors and allows owners to focus on the success of their business.

Why TruBlue

TruBlue Total House Care provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed. The brand offers opportunity for business ownership to entrepreneurs looking to service the fast-growing senior population and the demand for home services. The brand is a niche segment of a high-demand (and growing) home service industry while providing its owners robust internal support infrastructure. The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400.

A Growing Senior

A so-called “silver tsunami” of Baby Boomers is already hitting retirement age, and the senior population is growing fast. According to the National Council on Aging, 90% of seniors say they plan to remain in their homes for the next 5–10 years. And as the senior population grows, the expense of senior and assisted living communities grows along with it. The cost of care is quickly becoming out of reach for many seniors, and staying in their homes becomes their only choice. TruBlue services help seniors remain at home safely and affordably.


Because seniors require ongoing help around the house, maintenance is not simply a matter of installing a few key modifications and moving on to the next job. That’s where TruBlue’s recurring service offering, House Care Plus, provides a key differentiator from other brands in the home services industry. For TruBlue’s growing roster of franchise owners, House Care Plus offers a lucrative recurring revenue model, providing maintenance services and reminders about routine maintenance regularly throughout the year.


In addition to helping seniors, TruBlue understands that many busy adults have similar needs because they don’t have the time to regularly maintain their homes. TruBlue franchise owners have the opportunity to satisfy this growing demand for home services with handyman work, home remodel work, landscaping and yard maintenance, maid service, ceiling fan installments, garbage disposals and full basement finishings.

Sean Fitzgerald

President of TruBlue


The Beginnings of TruBlue Total House Care

TruBlue was started by a visionary executive team and investors with three decades of experience in both the senior care and home services industries. The original concept was simple: fill a void in the market by capitalizing on the pent-up demand that millions of seniors (and the millions of Baby Boomers) have to age in place by taking care of the never-ending maintenance that they can no longer keep up with. Today, TruBlue has grown to feature over 80 locations across multiple states and plans to add hundreds of locations across the nation in the next five years as we become the premier brand for home management services

Change the Way
People Grow Old

As a country, we are experiencing a change in how and where people want to grow old. Plenty of companies have identified the growing desire of seniors to remain at home. They are addressing their medical needs, but almost no one offers home maintenance specifically for seniors. As awareness around the importance of aging in place continues to increase, TruBlue is emerging as a leading franchise in the space due to a wave of national partnerships and a steadily growing footprint.

A Business With
a Purpose

Most TruBlue owners say the greatest joy of the business is knowing they are making a difference. This is a business with a purpose. Our franchisees really enjoy helping people. Not too many businesses allow you to be passionate, do great work and feel really good about it. With TruBlue, franchise owners are not only enhancing the lives of seniors, but they are also potentially saving lives.

An Inclusive Business

TruBlue is not a difficult business to run. It requires passion and determination, but you don’t need to know how to build a wheelchair ramp to run the company, making it one of the few entryways into the massive senior services industry that doesn’t require a medical background or specialized training.

Accomplish a Purposeful Reward – With Low Investments
Start Working Alongside the Right People
Benefit From Multiple Revenue Streams
    Accomplish a Purposeful Reward – With Low Investments
    Start Working Alongside the Right People
    Benefit From Multiple Revenue Streams

Accomplish a Purposeful Reward – With Low Investments

Sean Fitzgerald, TruBlue President

With low investments and expenses, scalability, and minimal red tape for regulations related to home care, TruBlue is a great way to participate in a growing industry. But first and foremost: It’s a business with a purpose. Business owners with a passion for serving those who need assistance have found their calling and are finally able to act on these opportunities with an investment plan they can meet.

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Start Working Alongside the Right People

Sean Fitzgerald, TruBlue President

TruBlue attracts great people that want to make a difference in their community, and these empathetic individuals make up the TruBlue business culture that it is today. If your calling includes serving your community and providing at-home maintenance and services to those who deserve to get some time back in their lives, your compassion and mission are highly valued at TruBlue - and are a welcomed asset to the brand.

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Benefit From Multiple Revenue Streams

Sean Fitzgerald / TruBlue President

At its foundation, TruBlue has traditional handyman-style work, but also includes senior-home modifications as the missing puzzle piece to society’s aging-in-place industry. Its ongoing subscription model provides opportunities for growth for each business owner along the way. Take advantage of the array of project and revenue stream opportunities that present themselves for TruBlue business owners in their markets and become an established service provider in the industry.

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Investing in TruBlue

TruBlue is a business opportunity with a low cost of operations, high demand and high margins — a great formula for success. Best of all, franchise owners can lower their investment through our Winner’s Circle incentive program, which allows them to earn back their entire franchise fee as they hit different benchmarks with the business.

The Total Investment Required To Start
A TruBlue Total House Care Business Ranges From:

$65,050 to $91,400

Including A Franchise Fee Of $44,900.

Certain TruBlue Franchise Owners Open For One Or More Years Saw An Average Gross Revenue Of


Between January 1, 2022 Through December 31, 2022.

*To see the brand’s full reported financials, please reference TruBlue’s 2022 Franchise Disclosure Document.

To learn more about financials associated with owning a TruBlue, please schedule a call. (513) 999-9926

TruBlue Support

TruBlue is passionate about and fully committed to the success of our franchisees. For an emerging franchise, TruBlue has developed a top-notch support platform that would be competitive with a franchise system that has been in business for decades.

Initial and Ongoing

TruBlue franchise owners are supported from the moment the franchise agreement is signed and every step of the way going forward. Incoming franchise owners will complete our three-to-four-week virtual training course and our five-day in-person workshop in Cincinnati to learn how to network to build referral partners, sell your services, financial planning, become industry certified, manage customer relationships and effectively market your business in your community, including on your social media platforms.


The support doesn’t stop once franchisees open their business. Each owner receives weekly check-in calls from our Operations Support team members to help ensure they are best positioned for success. We also have ongoing webinars, conference calls, and a National Conference where franchise owners can ask questions, network, and learn from the best in the industry.

A Plan for

TruBlue has developed an intensive 90-day checklist and Management System to help owners establish their businesses quickly. Every day for the first 90 days, we will give you tasks to complete, and we will check in weekly to hold you accountable for these tasks and help you address any obstacles you may have in achieving them. By the end of the 90 days, your new business should be well on its way to long-term success.

A Proven Business

The TruBlue team has developed a proven business model that has already helped multiple franchisees find success and live out their dreams as small business owners. With a mobile business, low startup costs and simplified operations, owners will be on the road to positive cash flow and profitability right away.

Available Markets

TruBlue has identified available white space in prime markets across the country and is seeking qualified, passionate franchisee candidates to help expand the brand’s footprint.

Research Stories

Why This Senior Care Service Industry Expert Added TruBlue Total House Care to His Portfolio

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Why This Experienced Franchisee Decided to Purchase an Existing TruBlue Total House Care Location

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Why This Franchisee Duo Transitioned Their Home Inspection Business into TruBlue Total House Care

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Pittsburgh Post-Gazette: Concentration on Metropolitan Areas and What That Means for the Senior Home Service Industry

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The Flint Courier News: Atypical Senior Citizens Ready to Help Other Seniors Age in Place

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Couple Achieves Their Entrepreneurial Dream with TruBlue Total House Care in Reno

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Why This Registered CNA Decided to Invest in TruBlue Total House Care

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Why This Long-Time IBM Executive Invested in a TruBlue Total House Care Franchise

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