A Truly Rewarding Business Opportunity
Both Financially and Emotionally
As the only franchise system focused on maintenance and support for seniors both inside and outside of the home, the fast-growing brand of over 75 franchisees is uniquely well-positioned to meet the demands of the rapidly expanding senior services market.
Why These Franchisees Bought Into TruBlue
Why TruBlue
TruBlue Total House Care provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed. The brand offers opportunity for business ownership to entrepreneurs looking to service the fast-growing senior population and the demand for home services. The brand is a niche segment of a high-demand (and growing) home service industry while providing its owners robust internal support infrastructure. The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400.
A Growing Senior
Population
The booming senior care market is estimated at $832.8 billion and is projected to continue growing by 3.9% year over year through 2025. The senior population is increasing rapidly in the United States — by the year 2040, AARP reports that about 20% of the population will be 65 years old or older. The Family Caregiver Alliance (FCA) has reported there will be 27 million people in need of long-term care by the year 2050, double the number who required these services in 2000.
A Recession- Resistant Business
Population
While there is no shortage of brands offering medical care and home-improvement services for seniors, there are very few businesses specifically equipped to help seniors move by handling everything from downsizing, relocation, decluttering, and estate sales to even emotional support. 67 million people over age 60 need or will need to move to a care facility, and Caring Transitions offers entrepreneurs the opportunity to become the “go-to” solution for the evolving needs of elderly loved ones in the communities they serve.
Providing a Meaningful Service
Population
Caring Transitions was founded on the belief that the most successful life transitions happen when care and compassion are involved. A 2020 study identified the most stressful life event as moving, exceeding divorce and getting married. While other companies only handle certain aspects of what seniors need during this stressful time, Caring Transitions aims to be the complete solution. Caring Transitions helps seniors relocate by spending time at their homes, helping them pack and organize their belongings, then moving those belongings to the new home and setting them up in a way that feels comfortable and familiar.
Sean Fitzgerald
President, TruBlue Total House Care
Sean Fitzgerald has served as the President of TruBlue Total House Care since 2020. He is a veteran franchise executive with over 25 years of working with all types of brands, with a particular focus on the senior industry. Sean once served as Executive Vice President of BrightStar Care Senior Care, a leading franchise organization in the in-home medical care industry. He was previously Chief Development Officer for FYZICAL Therapy & Balance Centers, which focused on balance therapy and fall prevention. Throughout his 25 years in franchising experience, Sean has gained a vast amount of knowledge in brand development, marketing, sales, and much more. As the former Chief Development Strategist for 1851 Franchise (one of the largest marketing agencies in franchising) Sean worked with nearly a hundred brands providing consulting on development and marketing strategies. He is also an entrepreneur, having launched a successful retail concept while at the University of Cincinnati that he franchised a few years later.
The Beginnings of TruBlue Total House Care
TruBlue was started by a visionary executive team and investors with three decades of experience in both the senior care and home services industries. The original concept was simple: fill a void in the market by capitalizing on the pent-up demand that millions of seniors (and the millions of Baby Boomers) have to age in place by taking care of the never-ending maintenance that they can no longer keep up with. Today, TruBlue has grown to feature over 80 locations across multiple states and plans to add hundreds of locations across the nation in the next five years as we become the premier brand for home management services
Change the Way People Grow Old
As a country, we are experiencing a change in how and where people want to grow old. Plenty of companies have identified the growing desire of seniors to remain at home. They are addressing their medical needs, but almost no one offers home maintenance specifically for seniors. As awareness around the importance of aging in place continues to increase, TruBlue is emerging as a leading franchise in the space due to a wave of national partnerships and a steadily growing footprint.
A Business With a Purpose
Most TruBlue owners say the greatest joy of the business is knowing they are making a difference. This is a business with a purpose. Our franchisees really enjoy helping people. Not too many businesses allow you to be passionate, do great work and feel really good about it. With TruBlue, franchise owners are not only enhancing the lives of seniors, but they are also potentially saving lives.
An Inclusive Business Opportunity
TruBlue is not a difficult business to run. It requires passion and determination, but you don’t need to know how to build a wheelchair ramp to run the company, making it one of the few entryways into the massive senior services industry that doesn’t require a medical background or specialized training.
Investing in TruBlue
TruBlue is a business opportunity with a low cost of operations, high demand and high margins — a great formula for success. Best of all, franchise owners can lower their investment through our Winner’s Circle incentive program, which allows them to earn back their entire franchise fee as they hit different benchmarks with the business.
The Total Investment Required To Start
A TRUBLUE TOTAL HOUSE CARE BUSINESS RANGES FROM
$65,050 to $91,400
Including A Franchise Fee Of $44,900.
*To see the brand’s full reported financials, please reference the Trublue 2022 Franchise Disclosure Document.
*To learn more about financials associated with owning a Trublue, please schedule a call. (513) 999-9926
Certain Trublue Franchise Owners Open For One Or More Years Saw An Average Gross Revenue Of
$278,658
Between January 1, 2021 Through December 31, 2021.
*To see the brand’s full reported financials, please reference the Trublue 2022 Franchise Disclosure Document.
*To learn more about financials associated with owning a Trublue, please schedule a call. (844) 220-5427
Research Stories
Pittsburgh Post-Gazette: Concentration on Metropolitan Areas and What That Means for the Senior Home Service Industry
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This information is not intended as an offer to sell or the solicitation of an offer to buy, a franchise. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin, If you are a resident of or want to location a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements and disclosure requirements in your state. Franchise offerings may be made only through delivery of a Franchise Disclosure Document.