A Franchise Investment Built for
Pet Lovers
Over 120 franchisees spend their days doing what they love. Become your own boss with Pet Want’s low-cost and high-demand investment opportunity!
Why These Franchisees Bought Into Pet Wants
Why Pet Wants
Pet Wants is a pet health and wellness company that strives to improve the nutrition, health, vitality, and well-being of pets. Founded in 2010, the brand’s specially crafted, private-label pet food formulas are made in small batches with fresh, natural ingredients enhanced with vitamins and minerals for a complete and balanced diet in every bowl, all made in the USA. Pet Wants has set a new standard in what you should expect in your pet food and has created the ultimate convenience with free, personal delivery through their 90+ locations across the United States. The total investment estimate to begin operations on a new Pet Wants franchise ranges from $131,500 to $202,000 including a franchise fee of 42,500 that can be earned back.
Phase 1: Mobile Delivery – The Pet Wants Mobile Delivery phase is a great entry point for individuals beginning their franchise journey before opening a brick-and-mortar store.
Phase 2: Retail & Delivery – The Pet Wants Retail storefront is an affordable alternative to the big-box pet store franchise that establishes a community hub for pet parents.
More Demand than Ever
The value of the pet industry in the U.S. will reach over $109 billion by the end of 2022 as consumers shift toward a more health-conscious lifestyle. Over the past decade, the amount of money Americans spend on pets has more than doubled, and pet food and treats make up the most significant portion of the national pet food market at $42 billion annually.
A Recession-Resistant Business
Throughout the COVID-19 pandemic, when brands across most segments were scaling back and struggling to stay afloat, the pet industry thrived largely because of the dramatic spike in pet ownership that began at the start of the pandemic and continues today. Spending on quality, nutritional pet food is at an all-time high, which makes it a great time to own a Pet Wants franchise. In the past year alone, Pet Wants has experienced a 44% increase in consumer spending.
A Void Ready to Be Filled
Pet owners usually only have two options when it comes to food: expensive and inconvenient high-quality food and low-cost but low-nutrition kibble. That is why the most rapidly expanding segment in the pet food industry is for low- or no-filler natural kibble. With Pet Wants, pet owners get all the benefits of fresh, nutrient-dense food and the convenience of home delivery — without any of the hassles. That means Pet Wants franchise owners have an opportunity to fill a major void in the current pet food market.
DeNita Carani
President, Pet Wants
Carani is no stranger to the world of franchising. Before joining the Pet Wants team, Carani served as the senior director of operations for the in-home childcare franchise Jovie after owning the brand’s first franchise in the Atlanta market for ten years. “I’ve been on both sides of the franchising equation,” said Carani. “I love that franchising allows everyday people to build a lifestyle for themselves and grow wealth for their families in a structured environment. I have owned a business previous to franchising as well, so I’ve seen how hard it is to be completely independent. The support, structure and best practices that a franchise brings are incredibly valuable.” As a franchise industry veteran, she sees a lot of potential for Pet Wants. Spending in the pet industry has reached over $100 billion while more and more people are treating their pets as part of the family, meaning nutrition is at the forefront of their minds. Carani loves that Pet Wants allows local entrepreneurs and pet lovers to tap into that industry.
Paul Kamm
Vice President Operations, Pet Wants
Paul Kamm is the Vice President Operations for Pet Wants, a national dog/cat nutrition and wellness company. Paul has spent 35+ years in the pet industry, most recently as Vice President Sales and Operations for Jack’s Pets, a regional full line pet store chain. Previous positions at Jack’s included Director of Operations and Director of E-Commerce. Paul Kamm was also President of Fishvet, an aquarium medication manufacturer, and a Buyer for PetCare Superstores. He feels truly fortunate to have a career in a field where he can help pets live longer and healthier lives.
The Beginnings of Pet Wants
In 2010, Michele Hobbs and her wife Amanda Broughton opened a kiosk at Cincinnati’s Findlay Market to sell high-quality pet food to her neighbors. The idea was born after their beloved family dog Jackson suffered from allergies and a host of other health problems, including painful skin rashes. Because the pet food the vet recommended only worsened her dog’s problems, Hobbs decided to attack the problem head-on — researching foods, studying labels and eventually realizing that no commercially available food would address their concerns. Over the next few years, Hobbs quickly discovered there was a huge demand for fresh, healthy pet food and decided to franchise the Pet Wants concept in 2015. Since then, Pet Wants has grown to just under 100 locations across the United States. This remarkable growth has landed the brand the title of the fastest-growing pet franchise by Entrepreneur Magazine.
A Culture of Loving All Pets
Pets are an extension of our families, which is why we believe the decision of what to feed them should be weighed as carefully as what we eat ourselves. Whether a tiny toy breed of dog or a beloved family cat, we ensure we have the perfect option for all pets. Our pet food is made with fresh, natural ingredients enhanced with vitamins and minerals, free from potentially harmful fillers, bad ingredient choices and animal byproducts that make other pet foods bad for four-legged friends.
A Business With a Mission
Our franchise owners come from all walks of life — educators, entrepreneurs, activists — but one trait connects them all: a passion for the Pet Wants brand. This pet food franchise not only builds multiple revenue streams but also has a mission to make pets as healthy as possible. Our franchise owners are excited about pets and excited to share the benefits of Pet Wants with pet lovers everywhere.
A Proven Path to Success
We fully stand behind our proven operating, marketing, coaching and technology systems and tie our success directly to your success, creating a true long-term partnership that supports you and your business. Pet Wants is the only franchise concept in the pet food industry with a Winner’s Circle program, allowing you to earn back your franchise fee in full. Our program gives franchise business owners the opportunity to reduce their investment costs and earn back the $38,500 (mobile)/$48,500 (retail) initial franchise fee.
Investing in Pet Wants
Pet Wants is a low-cost investment opportunity in a high-demand industry with a scalable storefront model.
OVER 30% OF STORE AND MOBILE PET WANTS OWNERS ATTAINED OR SURPASSED THE BRAND’S AVERAGE GROSS REVENUES OF
$210,653
Between January 1, 2021 Through December 31, 2021.
Research Stories
The Winning Franchisee | Local Husband and Wife Follow Their Passion for Educating Twin Falls on Pet Needs By Investing in Pet Wants Franchise
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This information is not intended as an offer to sell or the solicitation of an offer to buy, a franchise. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin, If you are a resident of or want to location a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements and disclosure requirements in your state. Franchise offerings may be made only through delivery of a Franchise Disclosure Document.