As the Executive Vice President of Fresh Coat, Lisa brings over 30 years of leadership and business management experience in both Franchising and Fashion, most recently serving as President of fashion brand LYSSÉ New York. Prior to LYSSÉ, Lisa served as the Franchise President of Franchise Development for another Strategic Franchising brand, The Growth Coach, supporting the continued success of The Growth Coach franchise owners in 11 countries around the world. Lisa brings her skills in trend analysis, sales, management, strategic leadership, and planning to help lead Fresh Coat on a continued path of growth as it aims to become the largest painting brand in the world.
