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Leadership Team

The Right Team Makes All the Difference

Gary Green

Gary D. Green


Gary D. Green is known for being one of today’s most successful founders of franchise systems in the United States. He stands at the forefront of franchising as the accomplished, charismatic founder with more than 30 years of expertise in franchise development and growth.

As a result, his franchise systems have seen tremendous success and expansion. On average, a franchise a day is being awarded to new owners in over 600 markets across the globe…. leading to thousands of thriving franchises worldwide.

As a well-known entrepreneur, successful business owner and mentor, Gary has been featured in a variety of leading publications such as The Wall Street Journal, Entrepreneur, Staring Your Own Business, Franchise Times, CNN Financial News and Fox Business News. The International Franchise Association ranks Gary among the top franchisers in the nation.

In the book “No Guts No Glory” written about Gary’s real-life experiences as an entrepreneur, he focuses on having the courage to act and seize opportunities to change your life by owning your own business. With Strategic Franchising Systems, you see the realization of that ambition from Gary as a beacon of continued accomplishments from the various franchise systems.  

“I think you have to have a passion. You have to have something that guides you, something that shapes you, that drives you.” – excerpt from “No Guts No Glory – The Story of Gary D. Green” by David Lyman.

Dan Murphy

Dan Murphy

Executive Vice President, Strategic Franchising

In addition to his leadership role with Strategic Franchising, Dan is also President and Co-Founder of Franchise Funding Group, LLC, the retired CEO/Co-Founder of The Growth Coach franchise system, and co-developer/equity partner and current Board Member of five national franchise systems: Caring Transitions, TruBlue House Care, Pet Wants, Growth Coach, and Fresh Coat. Franchise Funding Group (FFG) helps entrepreneurs to scale their existing and successful businesses nationally through a franchise model.

FFG is like Shark Tank for Franchising…they function as investors and strategic partners in the franchising sector. Prior to getting into franchising in 2002, Dan owned his own business coaching company for over a decade and helped hundreds of small business owners and entrepreneurs achieve greater success and personal balance. Before that, he was a CPA, Audit Manager, and Director of Business Development with the international accounting/consulting firm of Deloitte & Touche for seven years.

Dan is also a frequent public speaker on franchising and business success, enjoys mentoring the next generation of entrepreneurs, and is the author of the book, Becoming a Strategic Business Owner. He loves helping others and himself live a more fulfilling and exciting life by following his personal motto, Feed Your Dreams, Starve Your Fears®. 

Chris Seman

Chris Seman

President, Strategic Franchising

Before his success leading Strategic Franchising, Chris previously served in various senior executive positions, including President of Caring Transitions, and Vice President with Mr. Handyman International.

Chris is a firm believer in franchising and the franchise model, having gained this belief through his experience as a franchise executive and by owing his own franchise. Chris owned and operated a successful Mr. Handyman franchise and knows firsthand the critical importance of having a world class training, marketing and operational support programs in place for franchise owners at all levels of the system.

After five years of amazing growth and success with Caring Transitions, Chris was promoted to being the COO for all five Strategic Franchising brands to help spread his ideas and proven systems throughout the company.

Steve Kwon

Steve Kwon

Senior Vice President of Franchising,
Strategic Franchising

Steve Kwon has an extensive and successful history in franchising, taking emerging companies and turning them into national powerhouses. Steve’s history includes working for companies like Money Mailer LLC, Sir Speedy Inc, Budget Blinds Inc, and Mathnasium. He also earned a stellar reputation as a franchising consultant before joining Strategic Franchising in 2016.

Steve’s achievements for the last decade and beyond have expectations running high for his brands at Strategic Franchising. During his tenure as VP of Franchising at Budget Blinds, he led the brand to a #1 national ranking in Window Covering Franchises from 2001-2005 and achieving the rank of the 31st Fastest Growing Franchise in 2004 along with placing in many other lists in publications such as USA Today and Entrepreneur Magazine, along with many others. Steve was also indispensable in his role of VP Mathnasium where, through a very aggressive marketing campaign strategy with an emphasis on radio and digital advertising, grew an emerging franchise into one of the most successful afterschool, supplemental education franchises known today. Throughout his career, Steve has been involved in Master Licensing around the globe, including the US & Canada, Asia, South America, Europe, and New Zealand.

Steve now brings all of his previous experience to bear alongside his high-octane leadership style to ensure the continued growth of the five franchise systems. Steve’s role has been instrumental in helping the brands continue to make strides towards their full potential.

Tara Riley

Tara Riley

President, Fresh Coat Painters Franchise

Taking over as President of Fresh Coat in late 2014, Tara brings proven senior executive experience to the company, most recently serving as a Vice President in the Comfort Keeper’s senior care brand.

With over 30 years of executive management and operations experience in franchising, Tara’s greatest success lies in creating profitable growth at every stop in her career. Leading teams in a variety of business models including home improvement and remodeling, Tara has experience working within global franchise icons such as McDonald’s as well as in much younger high-growth brands.

Also experienced as a business owner, Tara understands the challenges and fears new business owners face and has a passion for helping franchisees push through to success.

This experience will be instrumental in leading Fresh Coat on a continued path of growth and quest to be the largest painting brand in the world.

Ray Fabik

Ray Fabik

President, Caring Transitions

Ray is a proven leader in building businesses and brands with over twenty years of experience helping franchise owners reach higher levels of performance. He is a huge practitioner and advocate of business coaching. Ray joined us as President of The Growth Coach in July, 2015 after a very successful stay at Comfort Keepers, an in-home senior care franchise system, where he served as Vice President of Company Operations.

Ray also worked as a Southern Business Unit Leader, where he led a team of business coaches in helping hundreds of franchisees achieve record financial performance. Prior to Comfort Keepers, Ray was a Regional Vice President with Luxottica Retail, the global leader in eyewear.

Lisa Hudson, The Growth Coach President

Lisa Hudson

President, The Growth Coach

Before becoming The Growth President, Lisa Hudson most recently was operating as a The Growth Coach franchisee, having opened her franchise in 2015. During that time, she took initiative to partner with the corporate team in training and development, and understanding how the system generates success. Prior to her time at The Growth Coach, Lisa was Vice President Store Manager for Macy's Department Stores in several locations as well as many other leadership roles within the organization.

Lisa’s experience as a franchise owner and in corporate leadership brings a high level of expertise and understanding needed to continue to drive success for The Growth Coach.

Scott Hoots

Scott Hoots

President, Pet Wants

Scott joined us in September, 2017 as President of Pet Wants with a diverse background in franchised urgent care, QSR, and retail businesses. Scott brings expertise in operations, franchise development, franchisee relations, and compliance to the brand that will be beneficial in helping the Pet Wants system achieve success. Scott is a Certified Franchise Executive as recognized by the International Franchise Association and has been effectively leading franchise systems for the past 25 years.

Scott most recently served as Vice President of Franchise Operations at AFC Franchising, LLC, the largest franchised urgent care company in the US operating under the brand name American Family Care. Under Scott’s leadership AFC was named “Zor of the Year” by Franchise Times magazine, recognizing the brand as the best franchise to buy in healthcare. In 2015 Scott and AFC were also recognized as a “Dealmaker of the Year” for the completion of a unique franchise deal where he signed a leading healthcare system in South Carolina on as a franchisee and area developer. In his 25 year franchise experience Scott has also been in leadership positions with Domino’s Pizza (where he was named 2003 Global Operations Director of the Year) , 1-800-flowers, and Ripley Entertainment.

Greg Platz

Sean Fitzgerald

President, TruBlue Total House Care

Sean is a seasoned franchise executive with more than 25 years of experience working with brands ranging in scale from startup franchise concepts to multi-national franchise systems. With a wealth of knowledge, impressive in both scope and variety, Sean brings to TruBlue the insight and expertise necessary for developing, operating and growing successful franchise businesses. Sean’s background includes leading the growth of several brands including BrightStar Senior Care, Wireless Zone | Verizon Wireless, and FYZICAL Therapy & Balance Centers.  He was recently Chief Development Strategist for No Limit Agency, one of the largest PR & digital marketing agencies in franchising, providing marketing strategies for national brands such as Two Men and a Truck, Dairy Queen, Anytime Fitness, GreatClips, Jan-Pro, MaidRight, Orange Theory Fitness, Mosquito Joe and our sister brand Fresh Coat.

Jeff Sheil

Jeff Siehl

General Counsel & Vice President

Jeff has been the General Counsel and Secretary of our franchise affiliates Growth Coach, Fresh Coat and Caring Transitions since September 2007, of TruBlue since May 2011, and of Pet Wants since August 2015. Jeff was also promoted to Vice President of these franchise system affiliates as of February 2018. He was General Counsel of H.H. Franchising Systems, Inc.(Home Helpers) in Cincinnati, Ohio from September 2007 through February 1, 2018. From July 2002 to September 2007, Jeff practiced law with Squire, Sanders & Dempsey, L.L.P. in Cincinnati, Ohio.