Why These Franchisees Bought Into TruBlue
Why TruBlue
TruBlue Home Service Ally provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal Home Ally Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed. The brand offers opportunity for business ownership to entrepreneurs looking to service the fast-growing senior population and the demand for home services. The brand is a niche segment of a high-demand (and growing) home service industry while providing its owners robust internal support infrastructure. The total investment estimate for a TruBlue franchise ranges from $70,050 – $96,400.
A Growing Senior
Population
A so-called “silver tsunami” of Baby Boomers is already hitting retirement age, and the senior population is growing fast. According to the National Council on Aging, 90% of seniors say they plan to remain in their homes for the next 5–10 years. And as the senior population grows, the expense of senior and assisted living communities grows along with it. The cost of care is quickly becoming out of reach for many seniors, and staying in their homes becomes their only choice. TruBlue services help seniors remain at home safely and affordably.
Recurring
Revenue
Because seniors require ongoing help around the house, maintenance is not simply a matter of installing a few key modifications and moving on to the next job. That’s where TruBlue’s recurring service offering, House Care Plus, provides a key differentiator from other brands in the home services industry. For TruBlue’s growing roster of franchise owners, the Home Ally Maintenance Plan offers a lucrative recurring revenue model, providing maintenance services and reminders about routine maintenance regularly throughout the year.
Multiple
Verticals
In addition to helping seniors, TruBlue understands that many busy adults have similar needs because they don’t have the time to regularly maintain their homes. TruBlue franchise owners have the opportunity to satisfy this growing demand for home services with handyman work, home remodel work, landscaping and yard maintenance, maid service, ceiling fan installments, garbage disposals and full basement finishings.
The Beginnings of TruBlue Total House Care
TruBlue was started by a visionary executive team and investors with three decades of experience in both the senior care and home services industries. The original concept was simple: fill a void in the market by capitalizing on the pent-up demand that millions of seniors (and the millions of Baby Boomers) have to age in place by taking care of the never-ending maintenance that they can no longer keep up with. Today, TruBlue has grown to feature over 80 locations across multiple states and plans to add hundreds of locations across the nation in the next five years as we become the premier brand for home management services
Change the Way
People Grow Old
As a country, we are experiencing a change in how and where people want to grow old. Plenty of companies have identified the growing desire of seniors to remain at home. They are addressing their medical needs, but almost no one offers home maintenance specifically for seniors. As awareness around the importance of aging in place continues to increase, TruBlue is emerging as a leading franchise in the space due to a wave of national partnerships and a steadily growing footprint.
A Business With
a Purpose
Most TruBlue owners say the greatest joy of the business is knowing they are making a difference. This is a business with a purpose. Our franchisees really enjoy helping people. Not too many businesses allow you to be passionate, do great work and feel really good about it. With TruBlue, franchise owners are not only enhancing the lives of seniors, but they are also potentially saving lives.
An Inclusive Business
Opportunity
TruBlue is not a difficult business to run. It requires passion and determination, but you don’t need to know how to build a wheelchair ramp to run the company, making it one of the few entryways into the massive senior services industry that doesn’t require a medical background or specialized training.
Investing in TruBlue
TruBlue is a business opportunity with a low cost of operations, high demand and high margins — a great formula for success. Best of all, franchise owners can lower their investment through our Winner’s Circle incentive program, which allows them to earn back their entire franchise fee as they hit different benchmarks with the business.
The Total Investment Required To Start
A TruBlue Home service ally Business Ranges From:
$70,050 – $96,400
Including A Franchise Fee Of $49,900.
Certain TruBlue Franchise Owners Open For One Or More Years Saw An Average Gross Revenue Of
$316,800*
Between January 1, 2022 Through December 31, 2022.
To learn more about financials associated with owning a TruBlue, please schedule a call. (513) 999-9926
TruBlue Support
TruBlue is passionate about and fully committed to the success of our franchisees. For an emerging franchise, TruBlue has developed a top-notch support platform that would be competitive with a franchise system that has been in business for decades.
Initial and Ongoing
Training
TruBlue franchise owners are supported from the moment the franchise agreement is signed and every step of the way going forward. Incoming franchise owners will complete our three-to-four-week virtual training course and our five-day in-person workshop in Cincinnati to learn how to network to build referral partners, sell your services, financial planning, become industry certified, manage customer relationships and effectively market your business in your community, including on your social media platforms.
Business
Coaching
A Plan for
Success
A Proven Business
Model
Available Markets
TruBlue has identified available white space in prime markets across the country and is seeking qualified, passionate franchisee candidates to help expand the brand’s footprint.
Research Stories
Why This Senior Care Service Industry Expert Added TruBlue Total House Care to His Portfolio
Why This Experienced Franchisee Decided to Purchase an Existing TruBlue Total House Care Location
Why This Franchisee Duo Transitioned Their Home Inspection Business into TruBlue Total House Care
Pittsburgh Post-Gazette: Concentration on Metropolitan Areas and What That Means for the Senior Home Service Industry
The Flint Courier News: Atypical Senior Citizens Ready to Help Other Seniors Age in Place
Couple Achieves Their Entrepreneurial Dream with TruBlue Total House Care in Reno
Why This Registered CNA Decided to Invest in TruBlue Total House Care
Why This Long-Time IBM Executive Invested in a TruBlue Total House Care Franchise
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