Learn more about what sets the five Strategic Franchising brands apart
Starve your fears. Feed your dreams.
Strategic franchising is a smart choice because it minimizes risks by offering a proven business model, established brand recognition, and ongoing support. Rather than letting fear stop you, investing in a well-structured franchise allows you to channel your energy into building your dream with confidence.What it means to be a member of the Strategic Franchising family
Meeting you where you’re at
Affordability
Each of the five concepts under the Strategic Franchising Systems umbrella starts off home-based, which allows owners to keep start-up costs significantly lower than those of competitors. We’ve also worked to keep the ongoing costs of maintaining and running the business down, with minimal staffing requirements, simplified operations and quick ramp-up times.

walking side by side
Unmatched Training and Support
All new franchise owners are prepared and trained with what it takes to be a successful entrepreneur, including access to our “Strategic Start Program” business coaching, recruiting, proven marketing programs and trade secrets for each of the five franchise systems.
That is why Strategic Franchising Systems’ brands require no previous experience.

recognizing success
The Winner’s Circle
Our innovative Winner’s Circle Program is a unique program shared by all Strategic Franchising Systems brands that over time reimburses franchise owners for their entire franchise fee as they achieve certain milestones. Our brands stand behind their owners and successful business models.

giving back
Making a Difference in Your Community
We believe creating success isn’t just about making money. It’s about making a difference in your community and doing something that you love every day.
Franchisees can be confident they are investing in a brand that will positively impact the community, whether it be through creating jobs, giving back, service work or partnerships with community organizations.

Hear from Strategic Franchising’s Brand Leaders
Discover firsthand how our visionary brand leaders are shaping the future of home service franchising, sharing their proven strategies for success, growth, and innovation.
THE SFS TRACK RECORD
The numbers don’t lie.
As a champion in franchising, we know how important every aspect of franchising is. So we’ve made it our mission to excel in each one.
30+ years
of successful franchising
5 brands
under the Strategic Franchising umbrella
1100+
locations across our brands

Meet the SFS leadership team
We’re not only passionate about franchising – we’re passionate about your success.

Gary D. Green
Founder and Former Chairman

Ray Fabrik
President, Caring Transitions

Dan Murphy
Co-Founder, Chief Executive Officer, Strategic Franchising

Peter Eberly
VP of Brand Development

Pete McKnight
Cheif Financial Officer

Lisa Hudson
President of Fresh Coat Painters

Sean Fitzgerald
President, TruBlue

Brad Schneider
President, The Growth Coach