Strategic Franchising is excited to announce the new Preferred Provider Agreement between TruBlue and Right at Home. This partnership fills the missing puzzle piece of both franchise systems, TruBlue will now have a preferred in-home care provider, and Right at Home will have a preferred house care provider. TruBlue prides itself in “One Company, One Call, TruBlue Handles it all” and now TruBlue truly provides it all.
“We identified that one of the biggest challenges to helping seniors age in place is making sure that the home environment is safe,” said Right at Home President and CEO, Brian Petranick. “By partnering with TruBlue, we have a trusted partner we can rely on to give seniors the ability to age safely and comfortably at home.”
Right at Home is one of the fastest-growing in-home care franchises and focuses on taking care of the senior. They are renowned for their in-home senior care but were lacking in “house care.” Partnering with TruBlue gives them a dedicated home maintenance manager.
TruBlue takes care of the home but lacks a key provider for in-home care. This is where Right at Home steps in. Now with this partnership, seniors and families in need can age-in-place safely with everything they need from in-home care to total home maintenance.
“Aging in place starts with the home and our goal is to help seniors age worry-free in their own homes while providing peace of mind to their families.” TruBlue President Sean Fitzgerald said.
Benefitting Franchise Owners
TruBlue is an emerging brand, ranked as one of the fastest-growing franchises in 2020, we want to keep the momentum going. Having partnered with Right at Home, franchise owners will gain business from a national brand with over 600 locations.
To support all these locations, President of TruBlue, Sean Fitzgerald, is strategizing finding quality franchise owners across the country to support more Right at Home territories and their clients. TruBlue needs to grow to fill this demand and plans on expanding to reach these top markets. This means immediate revenue opportunities to new and seasoned franchise owners.
As part of being a preferred provider, TruBlue franchisees will be offering expanded inside and outside senior home safety assessments and providing discounts for services for Right at Home’s clients. Fitzgerald added, “Thanks to Right at Home for being so innovative with this vital collaboration, a safe and properly maintained home is now within the reach of more clients and viewed as a key component of their senior care equation.”
The mission of Right at Home and TruBlue is to help the 90% of older Americans who want to age-in-place stay in their homes as long as possible.