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Pet Wants Expands Senior Leadership Team to Keep Pace with Rapid Growth

Pet Wants, the Cincinnati-based high-quality pet food and supplies franchise, is thrilled to announce the expansion of its key leadership team to fuel its ongoing growth.

Emily Roberts has assumed the role of newly created role of Vice President of Marketing. Roberts is a  proven executive with more than 17 years of strategic marketing leadership with expertise with multiple industries including, franchising, retail, media, education, banking, and non-profits.


"I am truly honored and excited by this opportunity," said Roberts. "Pet Wants is a unique brand rooted in health and devoted to helping pets live longer, healthier lives through nutrition. I look forward to introducing new processes and platforms to help us make the biggest impact in the most immediate way to advance our owners and facilitate further growth of the Pet Wants brand. There are more than 40 thousand zip codes in the United States. We’ve only touched the surface of what we can do for the pet industry.”

Emily Roberts, VP of Pet Wants Marketing

Roberts joins Pet Wants at an exciting time. The brand has enjoyed record setting sales throughout the last two years. Pet Wants also expanded its footprint with 22 new franchises in 2020 and 125 locations so far in 2021 – with an additional 40-50 agreements to be signed by the end of the year.

To read the full press release: Click Here. 

About Pet Wants

Pet Wants was founded in Cincinnati in 2010 to bring fresh, natural, and conveniently delivered pet food to pet families. Their mission is to enhance the health, vitality, and life of pets. They offer high-quality food and honest advice from a Pet Nutrition Specialist on staff at each location.

Pet Wants pet food is personally delivered to homes within weeks of being made, at the height of freshness. Their food doesn’t sit in warehouses and on store shelves for many months, getting stale and losing nutritional value like most mass-produced, national brands.

Pet Wants’ private-label pet food formulas are slow-cooked in small batches with fresh, natural ingredients and enhanced with vitamins and minerals for a complete and balanced meal. Pet Wants only uses high-quality proteins and never uses added sugar, fillers, animal by-products, corn, wheat, soy, or dyes. Pet Wants offers multiple blends of dog and cat food formulas as well as healing salve, calming balm, anti-itch spray, paw wax and more.

Since 2015 Pet Wants has expanded into a national presence and grown to more than 100 locations. Learn more about Pet Wants at 

About Strategic Franchising 

Strategic Franchising Systems is a group of privately held franchise organizations that offer low-cost, home-based, proven franchise models to individuals seeking entrepreneurial opportunities. The Strategic Franchising brands provide highly effective marketing, training support, and technology systems that provide franchise owners with high potential for significant income and profits.

Strategic Franchising Systems includes Caring Transitions, Fresh Coat, The Growth Coach, Pet Wants, and TruBlue Total House Care. Our brands are recognized internationally and nationally by Entrepreneur magazine, Franchise Times, and other publications as the #1 Franchise in their respective industry. Combined, these systems currently have over 600 locations nationally and internationally.

Strategic Franchising Systems, founded by Gary Green, who is known for being one of today’s most successful founders in franchising. “We’re passionate about franchising because it helps motivated, hard-working people achieve business ownership without the headaches, stress, and risk of starting their businesses from scratch,” Green said.