Female Fast Risers Named in 8th Annual Women’s Issue
Strategic Franchising’s very own Chelsea Penzone, VP of Brand Management and Franchise Development, was recently honored in Franchise Update Magazine’s 8th Annual Women’s Issue as one of the 21 Female Fast Risers in the industry.
In her role as VP she is responsible for franchise development lead generation for all five of the Strategic brands (Caring Transitions, Fresh Coat, The Growth Coach, Pet Wants, and TruBlue Total House Care). She has been with Strategic Franchising since mid 2020 and has been leveraging her years of experience in both marketing and franchising to bring these five unique brands to qualified franchise prospects across the varying marketing channels. She oversees strategy and content for six websites, all social media platforms, email campaigns, paid search, SEO, portals and public relations.
“In this new role, I shifted from consumer marketing to lead generation and franchise development, which was a bit of a transition.” says Penzone. “However, I am really enjoying my new role and feel that my consumer marketing background has given me a different perspective for franchise development. I am extremely lucky to have the opportunity to work with all five brand leaders and cross-functional teams to achieve our organizational goals and drive franchise development. “
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