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Home Helpers Continues to Innovate Home Care

Emma Dickison Home Helpers Home Care

Emma Dickison, President of Home Helpers


Emma Dickison, President of Home Helpers, learned the hard way how crucial it is for companies to innovate.  She learned this lesson when she was director of franchise operations for movie rental chain Blockbuster.

“I got to be part of a great growth opportunity at Blockbuster,” she said. “But I understand that changing to meet demand is essential if you’re going to continue to grow.”

She helped Blockbuster grow from 150 stores to 8,000 between the 1990s and early 2000s. As she left in 2004, Blockbuster was beginning to decline because they couldn’t meet customer’s new desire to order movies by mail and streaming them online.

The Blockbuster experience helped guide Dickison to make sure Home Helpers continues to innovate to meet their consumer’s needs.  With baby boomers aging and starting to enter the senior market, the need for in-home care will continue to grow.

Home Helpers has added new medical services that will allow the franchise to care for these seniors in a whole new way.  With the ability to service seniors for both non-skilled and medical care, Home Helpers has positioned themselves to offer families one agency for their needs.

Read cincinnati.com’s great article here on best practices and Home Helpers’ ability to innovate.