Before Ryan Fredregill finished purchasing his Fresh Coat Painters franchise, he wanted to test the waters to see what his competition in the Central Iowa market was going to be like. He reached out and called six different painting businesses in the area asking for painting information and estimates. Of the six, only two showed, albeit three weeks later. After his competitive analysis, he knew he could bring a new painting experience for customers in the West Des Moines market.
“There’s a lot of competition, I’ll admit, but there isn’t anybody else that can offer what we offer,” he said. “The fact that only two painters showed up – and showed up late – speaks to the opportunity we have here. I offer a 3-3-3 pledge and what that means is we will answer the phone within 3 minutes of your call, give a written estimate within 3 days of your call, and within 3 weeks of an accepted quote your painting project will begin.”
In addition to great customer service, Fresh Coat owners hire their own painters and never use sub-contractors. Owners have more flexibility in their operations by having the staff under them to give customers the best experience with scheduling. All painters for Fresh Coat are subjected to drug testing and background checks and are fully licensed and bonded.
“When you’re in people’s homes it’s important to have trustworthy employees,” he said. Fredregill is now utilizing online advertising to place job ads and has been setting up interviews with experienced, professional painters.
Bernard Brozek, president of Fresh Coat Painters, explained the company’s business model completely sets them apart within the industry, offering painting professionals the opportunity to build a career.
“Painting is an industry with a negative reputation – late arrivals, no shows, messy clean-up, sloppy work – so those painters who are professional appreciate the opportunity to work for a company that provides pay, benefits and steady work,” he said.
Being an experienced small business owner in Baxter, Fredregill was looking for another opporunity to expand in new areas and began researching. After diligent research for months, the same name kept coming back up, Fresh Coat Painters.
“The Fresh Coat system was just what I had been looking for,” he said. “The marketing support is excellent and the franchise fee is affordable. Most importantly, it’s low overhead; I didn’t need to tie up excessive funds in real estate with a fancy office.”
Fresh Coat owners also have the luxury of extra services to make business run smoothly including a 24/7 call center, proprietary EPIC estimating system, Paint Now-Pay Later same-as-cash financing, Automatic Touch-Up for businesses and fund-raising opportunities for charities.
To learn more, visit Fresh Coat Painters.